Larry Ellison's Biggest Battle: Amazon, Microsoft And SAP Grabbing Oracle Database Customers

Oracle founder and chairman Larry Ellison, shown here at his BNP Paribas Open tennis tournament in March. (Photo by Harry How/Getty Images)

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 to 2016. He now runs his own firm, Evans Strategic Communications LLC.)

CLOUD WARS -- For the past 20 years, Oracle databases have played major roles in running the world’s businesses: banking systems, airline-reservation systems, retail operations, telecom billing, government agencies, global supply chains, procurement systems, and more.

That database revenue accounts for about half of Oracle’s $37 billion annual revenue, according to analysts’ estimates, and during the good old “on-premise” days before cloud computing became all the rage, Oracle had built a near-impregnable moat around that massive database and workload revenue.

But the cloud is changing everything, and it is certainly shattering Oracle’s aura of invincibility in supplying the databases and related workloads that have become fundamental elements of the global economy.

So it is that in today’s cloud-first business environment, Oracle’s lean and hungry arch-competitors Amazon Web Services, Microsoft, and SAP are all deeply committed to exploiting that cloud transformation to end Oracle’s near-hegemony in the database marketplace.

Comments

Post a Comment

Popular posts from this blog

New Article Posted: Seven Things You Should Do in Your AMS

Given how advanced and thorough the modern association management software (AMS) system has become, there are many opportunities for your organization to leverage it. Here are seven ways I believe every association should be using their AMS. Click here to read the rest of the article . Of course, if you’re already on my  announcements list , you would have received notice of this new article right in your email box. Not signed up yet?  Click here to sign up . Go to the article
Read more

10 Common Mistakes Biblical Counselors Sometimes Make, Part 8

Image
A Word from Bob: You’re reading Part 8 of a 10-part blog series on 10 Common Mistakes Biblical Counselors Sometimes Make . Mistake #1: We Elevate Data Collection Above Soul Connection . Mistake #2: We Share God’s Eternal Story Before We Listen Well and Wisely to Our Friend’s Earthly Story . Mistake #3: We Talk at Counselees Rather Than Exploring Scriptures with Counselees . Mistake #4: We Practice Half-Biblical Counseling If We Address Sin but Neglect Suffering . Mistake #5: We Fail to Follow the Trinity’s Model of Comforting Care . Mistake #6: We Tend to View People One-Dimensionally . Mistake #7: We Devalue Emotions Rather Than Seeing Emotions as God’s Idea . Mistake #8: We Minimize the Complexity of the Soul-Body Interconnection Because we are soul physicians and soul care-givers, our tendency is to focus on matters of the soul. Most biblical counselors are not trained in the medical field, so we wisely avoid offering medical guidance. Yet, that appropr...
Read more