Database management platform market estimated to grow with a CAGR of +15% in near future insights shared in detailed report - WhaTech

Data Management Platform is a data warehouse that collects large amount of data, sorts it according to various verticals and stores it and finally releases information in a way which is useful for marketers, publishers and other businesses. They harbor and manage any form of information. For a marketer, DMP’s usually manage cookie IDs which are used to generate various audience segments, which are in turn used to target online ads to specific set of users.

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