“Behavior is a function of the person in their environment.”

Lewin’s equation says “behavior is a function of the person in their environment.” (He was a psychologist and this was first published in 1936). The idea is simple; environment affects behavior. One example of where this principle is applied is in grocery stores. The products the store wants to promote most (i.e., the products they want you to buy) are presented at eye-level. Conversely, less popular or lower demand items are shelved very low or very high.

This principle should also be applied in data management, especially as it pertains to how data entry screens are set up for staff and customers. On the customer side, you should only be presenting data or asking for data that is of the utmost priority. For example, on an event registration form, you shouldn’t be asking for all kinds of demographic data that doesn’t apply to the registration itself. That’s just noise to the customer and may actually depress response. More on that here.

On the staff side, the same rule applies. The data that staff needs to see and/or update is the data that staff should see first when using the AMS or CRM. If it takes three or more clicks to get to a piece of data, the chances of that data being used and/or updated goes down dramatically. Humans go where the path leads them. Environment affects behavior. Here are more thoughts on that.

So do what you can to design your data entry screens, for both staff and customer, to drive the behavior you seek.

 

Comments

Post a Comment

Popular posts from this blog

New Article Posted: Seven Things You Should Do in Your AMS

Given how advanced and thorough the modern association management software (AMS) system has become, there are many opportunities for your organization to leverage it. Here are seven ways I believe every association should be using their AMS. Click here to read the rest of the article . Of course, if you’re already on my  announcements list , you would have received notice of this new article right in your email box. Not signed up yet?  Click here to sign up . Go to the article
Read more

West Virginia Joins Texas’ Supreme Court Lawsuit to Overturn Joe Biden’s Fraudulent “Victory”

Add West Virginia to the list of states seeking to overturn what they say is a fraudulent victory for pro-abortion presidential candidate Joe Biden. The Appalachian state joins Texas and over a dozen others that say Biden only defeated President Donald Trump because of extensive election fraud. Texas has filed a lawsuit agaisnt four battleground states saying their loose election rules disenfranchises voters in the Lone Star State because they are fraught with fraud. Texas took the lawsuit direc Go to the article
Read more

10 Common Mistakes Biblical Counselors Sometimes Make, Part 8

Image
A Word from Bob: You’re reading Part 8 of a 10-part blog series on 10 Common Mistakes Biblical Counselors Sometimes Make . Mistake #1: We Elevate Data Collection Above Soul Connection . Mistake #2: We Share God’s Eternal Story Before We Listen Well and Wisely to Our Friend’s Earthly Story . Mistake #3: We Talk at Counselees Rather Than Exploring Scriptures with Counselees . Mistake #4: We Practice Half-Biblical Counseling If We Address Sin but Neglect Suffering . Mistake #5: We Fail to Follow the Trinity’s Model of Comforting Care . Mistake #6: We Tend to View People One-Dimensionally . Mistake #7: We Devalue Emotions Rather Than Seeing Emotions as God’s Idea . Mistake #8: We Minimize the Complexity of the Soul-Body Interconnection Because we are soul physicians and soul care-givers, our tendency is to focus on matters of the soul. Most biblical counselors are not trained in the medical field, so we wisely avoid offering medical guidance. Yet, that appropr
Read more