Study: Men Are Less Likely to Wear Facemasks Because They’re ‘Not Cool’ Enough

We all know that American men love being cool. But did you know they love being cool even more than they love being alive and helping keep other people alive? That’s the implication of a new study from Middlesex University London in the UK and the Mathematical Science Research Institute in Berkeley, Calif. The researchers found that men are less likely to wear face masks to stop the spread of COVID-19 in part because the masks aren’t cool or manly enough. “Men more than women agree that we

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